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AdWords For Dummies (For Dummies (Computer/Tech)) | 
 enlarge | Author: Howie Jacobson
Publisher: For Dummies
Category: Book
List Price: $24.99
Buy New: $13.74
You Save: $11.25 (45%)
New (32) Used (10) from $13.74
Avg. Customer Rating:  62 reviews
Sales Rank: 5778
Media: Paperback
Edition: Pap/Onl
Number Of Items: 1
Pages: 408
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 7.3 x 1
ISBN: 0470152524
Dewey Decimal Number: 658.8720285536
EAN: 9780470152522
ASIN: 0470152524
Publication Date: September 11, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: BRAND NEW
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| Editorial Reviews:
Product Description
- AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
- This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
- Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
- Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
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| Customer Reviews: Read 57 more reviews...
More Than You Expect December 28, 2008
"Adwords for Dummies" is easy to read and understand. If you have any interest at all in doing business online, click the Buy Now button on "Adwords for Dummies."
If you have been online with your business since, oh lets say 2002 and you have done ok, click the Buy Now button on this title. You will do better. A lot better. And you will do better on purpose.
What you will really learn is how to spend one dollar to make four dollars profit on a predictable, systematic basis. That is a skill that will take care of you and your family forever.
You will understand how Adwords works and how to do the basic stuff well before you are done reading this book.
Read it all the way to the end, and you will understand that you have a tool that will help you accomplish more than you might have dreamed of.
Remember the teacher you had in school who brought a subject alive... AND made you believe in yourself? AND made you look forward to the class? You get all of that for 16-bucks. For putting up with some of Howie's lame jokes, the publishers send you a $25 Google Adwords Gift Certificate.
In all seriousness, you will not find better teaching and better information than what you will find between these covers. Best book I have ever read about how to do business online.
Must Read If Your In An Online Business! December 27, 2008
1 out of 1 found this review helpful
I enjoyed this book and while I have been doing this for a while it opened eyes to some new innovative ideas. What I found most helpful were the missing elements (such as determining total market health) that frankly I should have figured out over the years.
The book is FREE with the $25 Google Credit! December 17, 2008
Honestly, haven't read the book as I am not doing that same business anymore, but it is GREAT knowing that I have it as a reference.
BUT, the book was virtually FREE! I applied the $25 included Google Ad Words credit to my Google account, making the book absolutely free if you are advertising anyways. Look smarter and have more books!
Valuable and must have resource for online marketers! December 10, 2008
This resource (it's not fair to call this a book) has proven to be a virtual gold mine. Howie's explanation of AdWords is comprehensive and understandable. This takes a lot of the mystery out of operating an AdWords account. Mix this information with a wonderful sense of humor and you have a something you cannot put down. If you are considering AdWords and want to do it right, this is THE resource for you.
Much more than AdWords December 2, 2008
Howie's book is much more than a primer on Google AdWords - it's an excellent, comprehensive tutorial on how to start and run a successful Internet business.
I've been marketing online for several years and consider myself to be pretty knowledgeable about Internet marketing, and I still learned a LOT from this book.
Well worth even five times the price.
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