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The Principles of Beautiful Web Design | 
 enlarge | Author: Jason Beaird
Publisher: SitePoint
Category: Book
List Price: $39.95
Buy New: $22.96
You Save: $16.99 (43%)
New (39) Used (11) from $22.96
Avg. Customer Rating:  59 reviews
Sales Rank: 2181
Format: Illustrated
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 180
Shipping Weight (lbs): 1.1
Dimensions (in): 9.9 x 7.9 x 0.5
ISBN: 0975841963
Dewey Decimal Number: 006.76
EAN: 9780975841969
ASIN: 0975841963
Publication Date: January 31, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 4 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: I20090102032137S
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Product Description
Tired of making web sites that work absolutely perfectly but just don't look nice? If so, then The Principles of Beautiful Web Design is for you. A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites.
Understand the design process, from discovery to implementation Understand what makes "good design" Developing pleasing layouts using grids, the rule of thirds, balance and symmetry Use color effectively, develop color schemes and create a palette Use textures, lines, points, shapes, volumes and depth Learn how good typography can make ordinary designs look great Effective imagery: choosing, editing and placing images And much more Throughout the book, you'll follow an example design, from concept to completion, learning along the way. The book's full-color layout and large format (8" x 10") make The Principles Of Beautiful Wed Design a pleasure to read. Editorial Reviews
"The Principles of Beautiful Web Design is a good book to kick start your graphic-design journey. The biggest benefit that I got from this book is the knowledge to learn from great designs as opposed to just admiring them in a state of awe." - Slashdot.org "Jason is a great writer, and the book is quite easy to read. It's put together wonderfully, including many full color screenshots and other forms of imagery that make the book a pleasure to read. I'd definitely recommend the book to anyone in Web design." - MondayByNoon "Jason Beaird covers web design in a way that non-designers can understand. He walks you through all of the aspects of design development from initial meeting to finished product. If you are just getting into web development, this is a must read." - Blogcritics.org "This is a thoroughly practical guide to web design that is very well written: good technical depth in easy-to-understand language with excellent illustrations and graphics that support the text. For many users it will be the only web-design text they will need. For those who want to further advance their skills and knowledge it will provide a sound foundation." - PC Update "His "Don't just tell, show!" style makes this book accessible to everyone... It strikes a carefully thought-out balance between describing principles and illustrating them. It is clear and well structured, with practical examples in every chapter." - Mitch Wheat
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| Customer Reviews: Read 54 more reviews...
 Good supplament - not stand alone. January 6, 2009
Jason Beaird does a masterful job pulling this book together. In short, Beaird sets up his book as a no frills, high altitude look at the world of web design. This book is intended for beginners in the field of graphic design, as it does not go into great detail on most of the topics. However, unlike other books I have read, Beaird gives you a very descriptive and full overview of topics such as color, typography, layout, etc.
I used this book in conjunction with a Bulletproof Webdesign and Advanced CSS Solutions. You won't find much technical, semantic markup discussion in here. Nor will you find in-depth discussions of things such as color theories. However, you will gain a clear understanding of more abstract parts of web design.
Overall, it is an excellent book to complement the technical aspects of design. This book brings to life the bland characters that make up the world of semantic markup. It hits on points that are often glazed over in technical CSS books. If it does nothing else for you, it will make you reevaluate your web designing skills to include guided and uniform strategies.
 Excellent book December 29, 2008
This was my first book from Sitepoint and I enjoyed it so much that I ended up with three more from the same publisher. It's a good blend of how and why. If you're a professional designer, it might be simplistic, but for those autodidacts among us that know FrontPage but want to understand design more fully, it's well worth the price.
Great book December 26, 2008
This book is well worth the money. It is primarily geared toward coders who have little or no design experience. If you need a good primer on practical design principles for the web, this book is excellent and concise. I would say my designs have improved 200% since reading this.
Great Web Design Resource November 25, 2008
The Principles of Beautiful Web Design is an easy read but is full of ideas that help stimulate your creativity. It delves into many subtle psychological issues in web design that can make the difference between an "ok" website and a "beautiful" website. It is not primarily a technical book, so it can be understood without a knowledge of HTML and CSS.
Perhaps one of the most valuable aspects of this book is being able to see the developement steps Jason Beaird takes when going from concept to a final website. While it may not be a book you would pick up again after the first read, I would certainly recommend the "first read". It has many useful ideas that any web designer can personalize and implement.
Become An Artist September 30, 2008
This book does the incredible, it actually teaches sound artistic principles such as textures and color combinations. If you did not think of yourself as an "artist" before reading this book, you certainly will after.
There are beautiful illustrations within this book so that you can actually see for yourself the artistic principles the author is using words to describe. The old cliche "a picture is worth a thousand words" is certainly true for this masterpiece.
One of the chapters I found most interesting is the one on balance. I remember taking an art appreciation class in college that talked about balance. Here's the difference though. In college it was SOO boring. It was all "pie in the sky" theory. Beaird, on the other hand, not only defines balance, but then goes the extra step of how to use the principle of balance in your own website design and even gives you examples. I like the very practical nature of this book.
As a marketer, I really liked the chapter on color psychology and how you push psychological buttons in people by choosing a combination of certain colors. This is extremely valuable information for the marketer who wants to artistically reinforce his marketing message. For example, emphasizing the bad things that are going to happen if someone doesn't buy your product or service is always stronger than emphasizing the good things that are going to happen if they do. So, if you are using fear in your sales copy to sell your product or service, you can reinforce this marketing message by choosing fear inducing colors. Cool stuff! I also liked the use of color wheels to help you pick complementary and contrasting colors. I'm terrible with matching colors, just ask my wife! So the lesson on how to use color wheels was very helpful.
Again, this book is all about the artistic side of web design and not on how to use php, javascript, or CSS.
This book is truly a work of art.
From the author of Internet Marketing-Profits That Lie Hidden In Your Website: How To Triple Your Web Sales In 25 Days
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