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Writing a Convincing Business Plan (Barron's Business Library) | 
 enlarge | Authors: Arthur Dethomas Ph.d., Stephanie Derammelaere Mba
Publisher: Barron's Educational Series
Category: Book
List Price: $18.99
Buy New: $10.50
You Save: $8.49 (45%)
New (30) Used (6) from $10.50
Avg. Customer Rating:  15 reviews
Sales Rank: 22596
Media: Paperback
Edition: 3
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 0.7
Dimensions (in): 7.3 x 5.1 x 0.8
ISBN: 0764139347
Dewey Decimal Number: 658.4012
EAN: 9780764139345
ASIN: 0764139347
Publication Date: October 17, 2008
Availability: Usually ships in 1-2 business days
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Product Description
A sound and convincing business plan is an entrepreneurs important first step in starting up a profitable business. Its also a prerequisite for getting financing and attracting investors. A sound business plan describes the business operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical, business-savvy, and professionally polished business plan that can be presented to potential investors and financial institutions.
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| Customer Reviews: Read 10 more reviews...
 Great Little Book!! January 6, 2009
I purchased the third edition of this book because I was tired of checking out the second edition from the library; I was using it that much! It has an excellent combination of business school theory and practical examples for a variety of businesses. The authors provide an outline for a business plan but also indicate when a section may not be necessary for a particular business or financing situation. This is a professional level book more for use by MBAs than by a mom and pop retail business but the material is clear enough to be used by both.
this is the book you need December 3, 2007
3 out of 3 found this review helpful
I recently had to write a business plan and ended up using this book as a guide. I had 2 other popular books I bought on business plans but ended up using them only to create my table of content. This book compared with other material can be use for the core of your business plan. As this book should not be the only material you use for your business plan it should be the main book about general business plans. This book is not for somebody who contemplates about a business plan but for somebody who actually needs to write one. It is very good structured and the chapters go into details that are not covered in other materials. Thanks for the previous reviews that pointed me to this book, as for anybody who reads this; this book is the one you will need when you write your business plan.
 This was okay November 5, 2007
The book is helpful but too lengthy in details--makes the process seem more diffucult than it should be. If you are an analytical business owner, this might be your cup of tea. However, if you're looking to get the job done quickly but efficiently, this book is not for you.
Write your business plan correctly the first time with this book August 24, 2007
3 out of 3 found this review helpful
I bought this book after I wrote my business plan, and thankful that I did because it made clear to me that my original effort was off target. This book significantly improved my business plan draft, which is now much more informative, impressive and professional on account of having this resource. Write your business plan correctly the first time with this book, or alternatively, as I did, utilize this book to quality control your original business plan.
Right to start August 21, 2006
0 out of 3 found this review helpful
A good guide to start organizing ideas. Maybe sometimes too much academic, but yuo can easily pass on that.
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